Privacy Policy

AssetMethod Online ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website assetmethod.online (the "Site") and use our services.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of our Site immediately.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Complete contact forms or inquiry submissions
• Subscribe to newsletters or educational content
• Download white papers or other resources
• Use our calculators or interactive tools
• Communicate with us via email or telephone
• Participate in surveys or feedback mechanisms

The personal information we may collect includes:

• Full name
• Email address
• Telephone number
• Postal address
• Any other information you choose to provide

1.2 Automatically Collected Information

When you access our Site, we automatically collect certain information about your device and browsing activities, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Referring website or source
• Pages viewed and time spent on pages
• Click patterns and navigation paths
• Device identifiers and characteristics

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Site. These technologies help us:

• Remember your preferences and settings
• Understand how you use our Site
• Improve Site functionality and user experience
• Deliver relevant content and advertisements
• Analyze Site traffic and usage patterns

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery and Communication

• Respond to your inquiries and provide customer support
• Deliver educational content and resources you request
• Send newsletters, updates, and relevant information
• Process and fulfill your requests for white papers or calculators
• Communicate about our services, features, and updates

2.2 Site Improvement and Analytics

• Analyze Site usage patterns and user behavior
• Monitor and improve Site performance and functionality
• Develop new features, tools, and educational content
• Conduct research and statistical analysis
• Test and optimize user experience

2.3 Security and Legal Compliance

• Detect, prevent, and address technical issues or security threats
• Protect against fraudulent, unauthorized, or illegal activity
• Enforce our Terms & Conditions and other policies
• Comply with legal obligations and regulatory requirements
• Respond to legal requests from authorities

2.4 Marketing and Communications

• Send promotional materials about our services (with your consent)
• Deliver personalized content and recommendations
• Conduct market research and customer satisfaction surveys
• Administer contests, promotions, or special offers

Marketing Communications Opt-Out: You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly at [email protected].

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Site and delivering our services, including:

• Web hosting and infrastructure providers
• Email delivery and marketing automation platforms
• Analytics and data analysis services
• Customer relationship management systems
• Payment processors (if applicable)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms & Conditions or other agreements
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or the public
• Detect, prevent, or address fraud or security issues

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, asset sale, or similar business transaction, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

3.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary based on:

• The nature of the information collected
• The purposes for which it was collected
• Legal, regulatory, or contractual obligations
• Legitimate business needs

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies and applicable law.

5. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure and firewalls
• Regular security assessments and vulnerability testing
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures

6. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information:

6.1 Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a structured, commonly used format.

6.2 Correction and Update

You have the right to request correction of inaccurate or incomplete personal information.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions and retention requirements.

6.4 Restriction and Objection

You have the right to request restriction of processing or object to processing of your personal information under certain circumstances.

6.5 Withdrawal of Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

6.6 Complaints

You have the right to lodge a complaint with a supervisory authority if you believe your privacy rights have been violated.

Exercising Your Rights: To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within the timeframe required by applicable law.

7. International Data Transfers

AssetMethod Online operates from the United Kingdom. If you access our Site from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where we or our service providers operate.

These countries may have data protection laws different from those in your jurisdiction. By using our Site, you consent to the transfer of your information to the UK and other countries where we operate, and we will take appropriate measures to ensure your information receives adequate protection in accordance with this Privacy Policy and applicable law.

8. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take steps to delete such information from our systems promptly.

9. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or resources not operated by AssetMethod Online. This Privacy Policy does not apply to third-party sites or services.

We are not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party sites you visit. Accessing third-party links is at your own risk.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting the updated Privacy Policy on our Site with a revised "Last Updated" date.

Material changes will be communicated through:

• Prominent notice on our Site
• Email notification to registered users (where applicable)
• Other appropriate communication channels

Your continued use of our Site after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Legal Basis for Processing (UK/EU Users)

For users in the United Kingdom and European Union, we process personal information based on the following legal grounds:

• Consent: Where you have provided explicit consent for specific processing activities
• Contract Performance: Where processing is necessary to deliver services you request
• Legal Obligation: Where processing is required to comply with legal requirements
• Legitimate Interests: Where processing serves our legitimate business interests, provided these do not override your fundamental rights and freedoms

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information we collect, use, disclose, or sell
• Right to request deletion of personal information
• Right to opt-out of sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

To exercise these rights, contact us at [email protected].

This Privacy Policy constitutes a legally binding agreement between you and AssetMethod Online. By using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.